Cristina Maxon Graphic Design
I build highly crafted graphics with passion

Brand Identity

Providing exceptional, holistic brand identity solutions

A brand’s identity is more than beautiful logo. To me it is a powerful, intricate, visual language that expresses the essence of an idea behind the brand. 

I build brands for the purpose of ensnaring an audience and empowering a business, while subtly celebrating the humanity of those that believe in it.

An unexpected approach and ability to visually interpret and balance the professional and personal missions of each client distinguishes my work from commonplace design. 

Brand Identity snapshots, Village of Honeoye Falls, NY.

Brand Identity snapshots, Village of Honeoye Falls, NY.


  • brand identity concept & development
  • brand launch and implementation
  • logo/ symbol/ icon design & construction
  • brand refresh / re-design & re-launch 
  • brand presence on the screen & web
  • promotional materials in print
  • color designation, formulas & guidelines
  • typography flavor & standards for use
  • + more

Brand identity design examples

EMPact America, non profit organization with national membership. Images demonstrate corporate color codes, logo variations and standards, and examples of implementation for signage, apparel and other promotional applications.